Parma Città del Profumo 2020

Yesterday 5 December 2019 the press conference was held to present the projet: “PARMA the city of PERFUME”, an event designed to rediscover Parma as a more open, modern and contemporary city through a story that began in 1816 and which continues to the present day, projecting itself towards the future.

Pusterla 1880 thanks to Cavalieri & Amoretti has the opportunity to participate as a partner in the realization of this event which aims to tell two hundred years of professionalism and entrepreneurial competence that have made the city of Parma an important center that revolves around the world of international perfumery, creating a chain of companies producing fragrances, but also specialized in glassware, printing, paper converting and packaging.

A complete supply chain that makes our territory unique in Italy.

On the one hand CNA Parma, an association that focuses on the know-how, work and creativity of craftsmen and on the other Mouillettes & Co that created the project. Mouillettes & Co is a unique reality in Italy that develops training and consulting paths related to the world of smell, to which we owe the creative spark that led to the birth of “PARMA the city of PERFUME.” From this meeting, in collaboration with all the partners and through the story and the images of the protagonists of this chain, this project is born that will develop into two distinct exhibition itineraries: at the Museo Glauco Lombardi (7 December 2019 – 22 March 2020) where the perfumery chain will be highlighted by a historical point of view and then at the APE Parma Museum (1 April 2020 – 30 June 2020) where innovation and modernity of the supply chain will be highlighted.

The rediscovery of the historical identity of the perfumery will be developed in different activities: the guided tours that will start from 8 December 2019 until 30 June 2020 during the weekends inside the two museums, the olfactory routes in the historic center capable of enhancing and rediscovering the places that are the repositories of this heritage such as the botanical garden, the Old Pharmacy San Filippo Neri and the historic perfumeries. The energy, born around this chain, will also create a series of collateral initiatives connected to the exhibitions themselves: olfactory workshops, themed conferences and the possibility of visiting the productions of the companies in the supply chain, a unique and exclusive opportunity to “dive” and discover all that lies behind a “simple” perfume bottle.

Parma, capital of Culture 2020, reaffirms its being also the Capital of Perfume in Italy.




Pusterla 1880 acquires Cavalieri & Amoretti

Pusterla 1880 Group has defined the agreement for the acquisition of Cavalieri & Amoretti (C&A) and its subsidiaries.

The founding partner of C&A Gianluca Cavalieri will remain with a minority stake and will collaborate with the Group for the integration of the two entities and as a strategic partner for future development.

With this operation, Pusterla 1880 Group further expands its offer, integrating a unique know-how and production capacity in the secondary packaging scenario: luxury round boxes.

This acquisition fits perfectly into Pusterla 1880’s strategy of consolidating the market by gathering the leaders of specific areas of luxury secondary packaging, under a single commercial, industrial and logistics coordination, with the aim of being able to offer its customers complex and tailored solutions, both in terms of product and service.

The Group’s turnover, made 100% in the world of luxury, aims at € 140 million in 2019 thanks only to the combination of the two entities and aims to strengthen organic growth for the future thanks to:

  • The uniqueness of the industrial configuration able to offer the solution best for every customer need, combining the specific know-how of its specialists;
  • The completeness of the offer in the presentation of luxury packaging: from the carton box to the multi-material caskets, passing obviously for fully manufactured round box.
  • The possibility of offering the best technical and supply chain solutions to help our customers in choosing the best secondary packaging and POS for their needs;
  • Being able to face the future more forcefully and share new challenges such as eco-sustainability and digital innovation.


Roberto Marini: “With Cavalieri & Amoretti a unique savoir-faire enters our family in the high-end cardboard packaging panorama, which completes the offer of products and services available to our customers. From the industrial point of view, the integration between our companies will allow us to accelerate and make our growth more efficient, while knowledge sharing will increase our ability to offer our customers solutions that are always adapted to their needs.

I thank Gianluca, Rita and Massimo for having chosen Pusterla as a partner to whom to entrust the future of the company they created. ”

Gianluca Cavalieri: “I am delighted to have succeeded in crowning an old dream of ours, that of being able to be part of the Pusterla group, for all of us the only true Italian and international reference in the field of luxury packaging.

We believe can make an important specialization contribution to the Pusterla Group with our luxury focussed offering.

We have shared with Roberto, Luca and all the staff every single future project, giv-ing rise to a marriage of ideas that actually existed, in the intentions, from the begin-ning.

The entire Cavalieri & Amoretti group is excited to face the future within the Pusterla Group with which to share new market challenges ”


Trofeo Meana II° edizione

On June 22nd the second edition of the “Giuseppe Meana trophy” was held the five-a-side soccer tournament organized by the Pusterla 1880 Italia employees.

It was a fantastic opportunity to remember a special person for the company that taught us all what the real values are.

It was nice to see how the employees who knew him are carrying out what he believed in, thus teaching those who joined Pusterla recently that which we believe makes the company special: unity, kindness and respect; a special occasion that always moves family members, but above all a way to be together with their families and their colleagues in a carefree environment.


Our sustainable policies at Packaging Première

On the occasion of the Packaging Première of May, Pusterla 1880 had the chance to take part at a round table dedicated to new sustainability goals in the paper supply chain, together with Andres Ortolano Tabolacci, CoC Technical Assistant of FSC Italia and Michele Posocco, Favini‘s Marketing Specialist and Graphic Specialist.

For Pusterla 1880 it was an interesting opportunity to talk about sustainability policies around which it develops its business.

Starting from  Fsc certifications, which will bring all the 7 plants of the group to fsc mix and recycle certifications by 2020, and ISO 14000 by 2021 we have been able to tell more specifically our corporate sustainability policies, based on 3 pillars linked to each other and equally important for a sustainable business development:

  •  Respect for the environment, doing everything in our ability to ensure that our activities impact as little as possible on the ecosystem, from the conception of packaging to the production process to the choice of suppliers.
  • The human pillar for which we fight against social exclusion, helping employees to increase their skills and bring out their diversity.
  • The economic matter, which obviously must not be forgotten in order to maintain the sustainability of our business and solid growth, by choosing weighted actions to ensure harmonious growth with the other pillars and thus have a solid corporate base.

Subsequently we described an example of development of a new project and a search for the creation of new materials:

Caleco our sustainable alternative to thermoformed products:

the packaging, besides being an excellent means of communication, must first of all protect the product. For this reason thermo-formed products are inserted which are used to stop and repair the products from impacts.

Internally we looked for an aesthetically satisfying solution, which had the power to reduce design and production times and reduce the use of plastic in this part of the packaging.

Thanks to Caleco we were able to reduce the use of plastics by 62%.

In version 2.2 we completely eliminate the plastic replacing it with thermocompressed cellulose, managing to maintain adequate costs and a 100% FSC mono-material packaging.

The SeaPet:

Within our group we have a company that prints mainly on Pet sheets, a plastic material whose functional and aesthetic characteristics in some cases are superior to those of paper (as it is transparent!).

Together with our suppliers, we looked for a sustainable alternative to PET and in view of a circular economy.

Here comes the SeaPet: a pet made up to 90% of recycled material, and 100% recyclable, with aesthetic features comparable to that of virgin PET, certified for direct contact with food, but with the very important characteristic of having used as a raw material a recycled and infinitely recyclable material, thus exploiting the capacity we have to produce new material from waste rather than just creating new waste and thus avoiding that it ends up in the ocean!

Pusterla 1880 as a packaging transformer and producer has the role of supporting the brandowners in the creation of each project, limiting the impact on the environment.

 “In the world of luxury packaging,

the choice of materials is increasingly important.

It is our duty (as producers, designers, marketing, consumers etc.)

reflect and seek sustainability in beauty;

luxury has an extra power: desire,

and being able to communicate something so important through desire

it is a power that we must use consciously. “

Trofeo Meana

La scorsa primavera i dipendenti di Pusterla 1880 Italia hanno organizzato un trofeo di calcetto dedicato all’Architetto Meana.

E’ stato bello vedere che oltre ad un rapporto lavorativo in azienda nascono e crescono rapporti che diventano amicizie.

Quando poi queste amicizie si trasformano in sane competizioni dove il gioco, il divertimento e la convivialità sono le parole chiave di una giornata dedicata ad un uomo che ha lavorato duramente perchè questo clima familiare fosse presente in azienda, allora tutto diventa più speciale.

I premi più grandi del “trofeo Meana” sono state la gioia dello stare insieme e la commozione del sapere quanto l’architetto Meana sia ancora importante per tutti noi.

Grazie di cuore a chi ha organizzato il primo (speriamo di una lunga serie)  “trofeo Meana”.


Pusterla 1880 keeps on growing

Pusterla 1880 acquires 51% of the capital of Virojanglor (VIRO); this operation helps to build

a Group that is positioned as one of the leaders in luxury secondary packaging, and further

builds on a process initiated by VIRO in 2017 with the acquisition of Interesting Sourcing


The turnover of this new entity, 100% in luxury goods and mostly in the wine & spirits,

perfume & cosmetics sectors, will approach € 100 million in 2018.

The complementarity range of products and processes, and the convergence of strategic

visions in the medium term, will enable the Group to benefit as quickly as possible from the

commercial and operational synergies generated by this acquisition, and will create the first

European player capable of offering customers complete and complex solutions, based on:

–  the uniqueness of the industrial capabilities, mixing internal and external partners, in

Europe and Asia, all of whom are specifically chosen because of their proven reputation

and expertise

–  the completeness of the business offer which now includes: cardboard folding boxes and

automatic cardboard rigid boxes, complex hand-assembled cardboard boxes, metal boxes,

PU boxes, wooden boxes, multi-material boxes and all types of thermoforming and

injected plastic

–  a logistics offer which includes the packing of the finished product with all of its contents

–  the best technical solutions and a complete supply-chain to support our Global Customers

to add value to their brands through the highest quality of secondary packaging and POS


–  our innovation capabilities and the robustness of our proven development processes

Pusterla 1880, a family-owned company founded in 1880, specializing in the field of

cardboard and located at several production sites in Italy, France, UK and Romania, offers a

state-of-the-art, cost effective system, with multiple sites in Europe, located near to their

customers’ production sites.

Virojanglor, a family company founded in 1963, and historically a European manufacturer,

with factories in France and Italy. It now relies on an exclusive partnership of factories in

China, at the forefront in their chosen field of luxury tins and metal boxes. More recently,

involved in new materials (cardboard, wood, plastic, metals) through the recent acquisition of

the company Interesting Sourcing, which since 1987 has been managing multi-material,

packaging and POS projects thanks to a strong network of partners in China.

“This merger is a sign of a new adventure and continues our growth in a market that is

constantly looking for more premium suppliers, and global service. It is based on the crossed

combination of factories at the forefront of the packaging industry for multiple materials. This

new positioning meets the expectations of our global premium markets “explain Jean-David

Curiel, President of Virojanglor Group and Roberto Marini, President of Pusterla 1880.

2017 An Ambulance for the Italian Red Cross

Not only art, culture of packaging and recycling: our focus is also on the needs of the territory and its inhabitants.

That is why we have decided to help the Italian Red Cross in Bresso, financing the purchase of a new ambulance.

The choice of the territory of Bresso it’s because is the city of origin of  Meana’s family.

“For us it is important to be able to help the territories to which we are connected, not just as a company, but also as a family and as persons; We believe that the added value of a company is giving more attention to people than products”, these are the words by which shareholders explain their commitment to social.



FAI Spring days

We deeply believe in the importance of Italian culture and as a company we feel we have to support the beauty that Italy has to offer; For this reason, we started to sponsor the organization of the “Giornata di Primavera” organized by  FAI  in the town of Tradate last spring.

Among the countless open spaces open to the public on the weekend of March 25 and 26, 2017,  FAI managed to give the right visibility to the palazzo Pusterla Melzi, a fascinating and very artistic palace, rarely open to the public, that nowadays is a youth institute for girls.

We had the pleasure of visiting these spaces and discovering an unexpected place whose history is interspersed with that of the territory: the Pusterla family took over the ancient chateau in the 15th century and turned it into a large residential villa during the 17th century.

Reminding of the importance of the Pusterla family, remains the grandeur of the complex, the large Italian garden, some frescoed salons, among which is distinguished the Salone delle Feste, where the most important personalities of the family are depicted: a grandiose work due, according to tradition, Federico Bianchi or Salvatore Bianchi, Varese painters active between the end of the sixteenth and the beginning of the 18th century. The church of Santa Maria in Castello, which preserves the fourteenth-century tomb of Tommaso Pusterla, is a work of champion masters.

By the time he passed from Pusterla’s family to the Melzi’s family. The last heir, Barbara, destined it as a reception center for the elderly and educated for young girls. In the last years of the 19th century, the Pusterla Castle became “Institute Barbara Melzi” still active today thanks to the leadership of the Canossian Sisters.

On the ground floor to see: the Eagle’s Hall, which houses a fresco in the ceiling with the victory of the Faith, at the top of the walls the portraits of late-17th century European rulers. and a great canvas depicting Archbishop Federico Visconti visiting the Tradate castle.
But it is above all on the third floor that the most beautiful rooms in the building are located: first of all, the Salone delle Feste, with its walls entirely frescoed by artists such as S. Bianchi and G.B. and G. Grandi, active in the second half of the sixteenth century. In the upper part of the lounge, enclosed by a decorated wooden ceiling, runs a wrought iron balcony that introduces three frescoed rooms with bucolic scenes and noble family life.






2016 Change of name for The London Fancy Box Co Ltd

We are glad to inform that The London Fancy Box Co Ltd has changed its name to Pusterla 1880 UK Ltd.

This change is part of the evolution of the company following its purchase by Pusterla 1880 SpA and full incorporation into the group family.

The legal and commercial status of the company is unchanged


2015 Pusterla 1880 awarded with “La Vedovella”


Last November, Pusterla 1880 was awarded the Best Paperwork Award of the XXIV edition of La Vedovella – Oscar della Stampa. In addition to the amplitude of the range, the strong production specialization, the continuous pursuit of the highest quality in the product and service, the jury decided to reward Pusterla 1880 for its innovative capability and continuous growth, both for internal lines for complementary acquisitions.

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