Ruinart Second Skin
July 14, 2022 2022-11-23 13:29Ruinart Second Skin
RUINART
SECOND SKIN
o
MAISON RUINART, IN COLLABORATION WITH PUSTERLA 1880 AND JAME CROPPER, THINK OUTSIDE THE BOX FOR CHAMPAGNE MARKET WITH NEW ECO-RESPONSIBLE PACKAGING: ZERO PLASTIC, 100% RECYCLABLE, NINE TIMES LIGHTER
Maison Ruinart’s partnership with prestige paper innovator James Cropper and luxury packaging expert Pusterla, has been a real step change project focused on reimagining the packaging solution as an eco-responsible innovation.
Like a second skin made of paper, it follows the lines of the bottle’s emblematic curves and allows the integrity of the Ruinart flavour to be preserved until tasting.
Its raw and sophisticated form and texture nods to Crayères, the Maison’s historic chalk-pit cellars in Reims, classified as a World Heritage site by UNESCO. The perfecting of this chalk-like texture – with the richness, depth and finesse of its embossed details – represents a true technological feat.
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Ever since its founding in 1729, Maison Ruinart has dared to innovate. The very first champagne house, it was also the first to market a rosé champagne in 1764; the first to acquire the millennial chalk cellars ideal for aging wines; the first to collaborate with artists in 1896, by commissioning Alphonse Mucha to design an “advertising campaign” to promote its wines, as well as the first to use wooden cases for the transport of its bottles in 1769.
A total of seven prototypes were considered before achieving the final result, obtained by experimenting with different technological advances in the art of paper making, moulded to precisely follow the contours of the bottle in a single piece. The absence of edges, made possible thanks to the precise, high-pressure waterjet cutting of the hull’s contours (a process specially developed for Ruinart), gives it its unique elegance, as does its closure system, activated by a snap button moulded directly into the case.
“With this ‘second skin’ case Maison Ruinart confirms its pioneering role in champagne, and its ambition in terms of social and environmental responsibility. This disruptive project embodies the Maison’s firm commitment to more sustainable development for its packaging across all stages of the development and marketing of our products, from the tending of the vine to the consumer experience.”
SECOND SKIN INNOVATION IN NUMBERS
- 0% plastic;
- 2 YEARS of R&D;
- 7 PROTOTYPES before the final version;
- 9 TIMES LIGHTER than the preceding generation of boxes;
- 60% REDUCTION IN THE PACKAGING’S CARBON FOOTPRINT, based on the ADEME AND B.E.E. (ENVIRONMENTAL ASSESSMENT OF PACKAGING) METHODOLOGY;
- 100% paper sourced from sustainably managed forests in europe ;
- 100% eco-design;
- 100% Recyclable.
About James Cropper
James Cropper is a prestige paper innovator based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers.
Throughout 175 years of high-quality paper production, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour, dedicated responses to the most challenging custom projects and award-winning commitment to the highest standards of sustainability.
COLOURFORM™ by James Cropper, is no stranger to innovation. The moulded-fibre packaging arm of James Cropper plc has been born from a group with tremendous heritage, who continually looks to the future with its innovation and progressive thinking. Coupled with the creative capability to go head-to-head in the design stakes with undesirable plastics, COLOURFORM™ is meeting the needs of complex and high-end design, while blazing a trail for sustainable luxury packaging in the future.
