Ethical Packaging Paper

The “Ethical Packaging Paper” is a document that collects shared principles for designing, producing andconsuming packaging in a conscious manner, involving designers, manufacturers, processors and anyone who has chosen to join this project.

It links the plan of rights, the plan of the principles, the plan of values ​​to establish an ideal contract between the actors of the system, so that they commit themselves to sharing principles to which they tend, without overlapping the norms, and making this choice public.

We, as a packaging manufacturer, have the moral and ethical duty to help spread this “system culture” that helps produce, use, and consume packaging, going beyond norms and obligations, with a focus on rights and the expectations of this essential and often contradictory object of packaging.

To find out more and stick to the ethical packaging paper click here

Below is the summary of the ten principles of an ethical packaging.


This is packaging seen as a responsibility shared by everyone towards everyone else: in its design, manufacture and application.

Responsible packaging is the bearer of quality, that combines environmental protection with respect for the needs of all users.


Where packaging is in its right measure: optimised for what is needed.

Packaging is balanced when it has been devised and designed in the right relation to its contents and it is the result of what is needed for its correct dissemination.


In that it is healthy, safe packaging that protects individuals and communities throughout its lifecycle.

Safe packaging fully accounts for its traceability, throughout the supply chain; it is safe in terms of the protection of its contents and the non contamination of the same, safe during transport, the same as during its use and through its entire lifecycle.


Where packaging is capable of “easily” explaining itself to the user.

Packaging is accessible when it is simple and easy to use, and thus considers the right of any consumer to be able to approach, understand and use a product.


Or that is where packaging builds an immediate relationship with its recipient.

Packaging is transparent when it is sincere, when it tells the truth in full respect of legal standards and it does so plainly. Via the quality of transparency it manages to build up a relationship of trust with the recipient.


Where packaging guarantees the best information, both useful and necessary.

Informative packaging respects legal standards, bears all information useful to know about the contents and its packaging, their use and disposal.

Informativo è l’imballaggio che, nel rispetto della normativa, riporta tutte le informazioni utili alla conoscenza del contenuto e del suo imballaggio, al loro utilizzo e allo smaltimento.


Where packaging is constantly in tune with the society of which it represents the values.

Packaging reflects the culture of our society and in turn contributes to creating the same. It does so via messages, that are transmitted via its shape, its graphics, its symbols: it thus transfers values and messages and takes part in the evolution of contemporary social life.


In which packaging has good relations with its own future.

Packaging is capable of intervening today in terms of possible future effects. The choices that determine the packaging of today cannot develop starting from an immediate advantage but must consider the consequences that derive from the initial choices.


In that packaging, as a common object, is capable of assuming an educative function.

Packaging is a tool that is fully part of everyone’s daily lives, in constant dialogue with its recipient. Hence it has a great educative potential: its dissemination also makes it a powerful tool in these terms.


This is packaging that respects the environment.

Packaging is sustainable if designed in a holistic manner, fully balanced with the product and its ways of use, so as to optimize its overall environmental performance.

Il progetto per una Carta Etica del packaging nasce da un’ipotesi emersa da molteplici sollecitazioni; si è concretizzato nell’incontro tra mondo della ricerca universitaria, dell’editoria di settore, delle associazioni rappresentative delle imprese; si è tradotto in un documento aperto che sollecita l’impegno di tutti i soggetti coinvolti nella progettazione, nella produzione, nell’utilizzo degli imballaggi.
  • La Carta Etica del Packaging è redatta da: Giovanni Baule e Valeria Bucchetti
  • È un progetto a cura di: Giovanni Baule, Valeria Bucchetti (Politecnico di Milano) Luciana Guidotti, Stefano Lavorini, (Edizioni Dativo)
  • Promosso da: Edizioni Dativo
  • In collaborazione con: Dipartimento di Design del Politecnico di Milano
  • Con il patrocinio di: Istituto Italiano Imballaggio
  • Media partner: ItaliaImballaggio, Impackt
  • Main sponsor: Ipack.ima, Sit Group, Sun Chemical, Boxmarche

2014: Pusterla 1880 reaches England

A combination of experiences in luxury paper-making, skill and history: in October, 2013, Pusterla and The London Fancy Box Co Ltd (Dover, UK) tied a strategic allegiance from which one of the largest paper-making groups in Europe will be born, focused on premium paperboard packs.
The agreement implies that in 2014 LFB will fall under the total control of Pusterla 1880, and that Christopher and Matthew Lawson – members of the family that has been leading the glorious English company for 115 years and current majority shareholders – will work alongside the Meana family with minority shares in Pusterla 1880.

2012: Supplying for ourselves

Cartografica Pusterla - Vista aerea

In the course of the year 2010 we started facing the issue of decreasing our dependency on the supply of electric energy from external sources, albeit renewable, thanks to an independent energy production that could exploit the southern exposure of the buildings in which we operate.
For this reason, we chose to install a system that uses the sun as a renewable source of energy.

The ideal surface for placing the solar panels was identified in a part of the roofing did not host skylights and cooling and/or air extraction systems.
Initially, the parabolic shape of the roofing tiles was an obstacle, since it does not allow the panels to be uniformly hit by the rays of the sun.
After in-depth research we found the solution to our problem in CIS technology panels, the Powermax SGS modules produced by Saint Gobain.
This technology exploits a wider light spectrum and is highly performing on East-West exposures, which is the lateral inclination of the slopes of our roofs.
In order not to weigh down the building with a strong overload, due to the fact that the wind’s action on the panels needed to be contrasted, we chose to place the panels parallel to the roofing surface and to fix them with a system based on the VELCRO principle that guarantees high resistance, easy fixing and weight reduced to only a few hg. per square meter.

Moreover, this type of placement does not interfere in the least with the architectural design of the buildings, since it is not visible from outside.
The photograph you see is in fact an air view.
The theoretical power generated by the panels is equal to 159 Kw, which on an annual basis corresponds to 12% of our yearly consumption.
The system started working in February 2012, and up to today we can confirm the validity of the project both in terms of energy savings, especially in the summer months when cooling is required, and in terms of the satisfaction it gives us to produce energy without emitting polluting substances.