The “Ethical Packaging Paper” is a document that collects shared principles for designing, producing andconsuming packaging in a conscious manner, involving designers, manufacturers, processors and anyone who has chosen to join this project.
It links the plan of rights, the plan of the principles, the plan of values to establish an ideal contract between the actors of the system, so that they commit themselves to sharing principles to which they tend, without overlapping the norms, and making this choice public.
We, as a packaging manufacturer, have the moral and ethical duty to help spread this “system culture” that helps produce, use, and consume packaging, going beyond norms and obligations, with a focus on rights and the expectations of this essential and often contradictory object of packaging.
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Below is the summary of the ten principles of an ethical packaging.
Responsible packaging is the bearer of quality, that combines environmental protection with respect for the needs of all users.
Packaging is balanced when it has been devised and designed in the right relation to its contents and it is the result of what is needed for its correct dissemination.
Safe packaging fully accounts for its traceability, throughout the supply chain; it is safe in terms of the protection of its contents and the non contamination of the same, safe during transport, the same as during its use and through its entire lifecycle.
Packaging is accessible when it is simple and easy to use, and thus considers the right of any consumer to be able to approach, understand and use a product.
Packaging is transparent when it is sincere, when it tells the truth in full respect of legal standards and it does so plainly. Via the quality of transparency it manages to build up a relationship of trust with the recipient.
Informative packaging respects legal standards, bears all information useful to know about the contents and its packaging, their use and disposal.
Informativo è l’imballaggio che, nel rispetto della normativa, riporta tutte le informazioni utili alla conoscenza del contenuto e del suo imballaggio, al loro utilizzo e allo smaltimento.
Packaging reflects the culture of our society and in turn contributes to creating the same. It does so via messages, that are transmitted via its shape, its graphics, its symbols: it thus transfers values and messages and takes part in the evolution of contemporary social life.
Packaging is capable of intervening today in terms of possible future effects. The choices that determine the packaging of today cannot develop starting from an immediate advantage but must consider the consequences that derive from the initial choices.
Packaging is a tool that is fully part of everyone’s daily lives, in constant dialogue with its recipient. Hence it has a great educative potential: its dissemination also makes it a powerful tool in these terms.
Packaging is sustainable if designed in a holistic manner, fully balanced with the product and its ways of use, so as to optimize its overall environmental performance.