Packaging plays a fundamental role in the world of luxury.
Making a purchasing choice also based on the preciousness, sophistication and luminosity of the presentation is a pleasure any buyer deserves.
Those who design and create packs for premium cosmetics, fine wines and spirits, fashion accessories, jewelry with a high aesthetic value, thus have to face a tough and uncommon challenge.
This challenge has always been met by Pusterla 1880 S.p.A., which for many years now has been a point of reference for the whole industry as a creator of boxes for luxury brands such as Bulgari, Armani, Veuve Clicquot, Ferrè, Jean Paul Gaultier and others. A challenge marvelously met also with the pack of the perfume Mon Jasmin Noir, Bulgari 2011.
In that case, the maison’s intent was to represent two of its most famous iconic objects on these boxes: the enameled serpent-shaped watch and the Tubogas watch. The designer respected the overall image of the brand and revisited some of its icons to give them a new meaning relating the pack to its extremely sophisticated, ephemeral content.
The aim was that of creating a truly unique and precious pack, capable of generating the same emotions and dreams that you experience when you contemplate a Bulgari jewel.
The right balance in the use of foils with an exceptional performance in terms of color and brightness; and high-definition clichés of shapes and reliefs in the delicate passages with superimpositions in hot-foil stamping transfer the historic and philological research about the iconography of the brand onto the box; and guarantee the successful representation of the designer’s idea.
The result is a compendium of precious lights and symbolic references that evoke desire. Pusterla’s work has always been carried out alongside the work of the designer in the name of authenticity and at the forefront of contemporary marketing studies and applications.
The object of desire that is being sold is rich in aesthetical and ethical components that seduce the buyer, but without deceit. Pusterla always ensures a direct correspondence between the premium quality of the content and the interpretation of the external dress, in order to safeguard the identity and objectives of the brand. The company’s skill is “knowing how to produce beauty” that results from extremely qualified competences, which are, above all, about “knowing how to do things well”.
To adequately dress and present an Italian jewel of international perfumery.
Article and video offered by LuxExForma